Analytics Workshop – TC Camp 2014

As Featured in TC Camp Gazette!How to use Analytics to Improve Your Content

If you publish HTML (in front of or behind a firewall), you need to attend this workshop! Techpubs authors are the customer’s advocate. So if your content is going to the web and is searchable in any way, shape, or form, this session will help you:

  • Verify that you’re authoring the right way for your customers. Don’t waste your time (or your readers’) by getting it right the first time.
  • Learn how to find out if your customers are searching for what you write.
  • Capitalize on the era of “Content Is King” for Techpubs content

Presenters: Massimo Paolini & Alyson Harrold, Spectrum Group

Time: 8:45 AM to 10:45 AM

About Our Presenters

Massimo PaoliniMassimo Paolini uses up-to-date tools to create and implement solid strategies that produce consistent and relevant results.  Adept at Web Analytics configuration and data interpretation, Search Engine Optimization and Search Engine Marketing, he makes sense of data needed to drive online marketing performance and generate revenue.

Alyson HarroldAlyson Harrold leverages her extensive marketing and executive brand communication background. To ensure that companies maintain focused conversations, she creates strategies that engage faithful clients as well as attract new ones. Using Brand Intelligence, she uncovers what transforms satisfied clients into raving fans.[/gc]

Thanks to Single-Sourcing Solutions for sponsoring this class at TC Camp 2014!

Single-Sourcing Solutions

Suggestions for Session Topics – 25 January 2014

Welcome!  To start a new discussion thread, such as on a new session topic, submit it with the NEW TOPIC button.  Then we can post it as the head of a new thread.  Please include a session title.   I would invite you to include a web link on your background (i.e. LinkedIn, your home page or a social network “about me” page), and any links on background reading, for people who want to understand more. on the subject.

If you add a web site, please use the direct URL instead of a short or tiny url.  I just want to be explicit on where people go when they click.  It also makes more realistic search engine indexing.

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