Content Strategy for Technical Communicators
Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy.
In this session, you’ll learn:
- What types of interactive content we’re creating at Salesforce
- Why Salesforce moved to interactive content over documentation
- How a large company changed its content strategy and how customers responded
Presented by: Gavin Austin, Salesforce
When: 23 January 2016, 8:30 am – 10:30 am
About our presenter
Gavin Austin is a principal technical writer with Salesforce and an experienced conference presenter. He started his career as a paperboy. Don’t try to catch him: He’s a 100-mile ultramarathon runner and has thwarted a lion attack in South Africa.