What if we’re all doing the same thing?

As Featured in TC Camp Gazette!
The challenges that exist in Tech Comm are big: creating the right content that meets users needs, managing content, reusing content, meeting aggressive deadlines, maybe localizing. We’ve been solving these issues efficiently for about 5 years.

But what about all the other groups in your company? Are they solving similar challenges? Do Marketing and tech support and sales have the same problems? If they have the same problems, what does that mean for us? Can we help? How do we talk to these groups to identify these common challenges and how we can help? Are we perhaps experts at solving these issues and don’t even know it? How do even know if we are experts?

This unworkshop will look at these issues in depth to see what they may mean for us and where we might fit in. Expect a conversation that might make you think deeply about what we do and what it means!


Sharon BurtonSharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience in the field, she has consulted with companies large and small, such as Pitney Bowes, Royal, and Hewlett Packard, to improve their product documentation and documentation workflow. Most recently, she is using her experience in helping companies develop excellent webinar series.

Sharon has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.

Sharon is a PhD candidate in Cultural Anthropology and an adjunct professor at the University of California, Riverside, teaching technical communications to engineering majors and post-graduates. A sometimes newspaper columnist and essayist, her articles on life in Southern California have appeared in such periodicals as the Los Angeles Times, the Inland Empire Weekly and the Inland Valley Voice newspapers.

She can be reached at sharon@sharonburton.com.

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