WordPress/SEO Workshop – TC Camp 2018

If you’re considering implementing a WordPress website, this is the workshop for you.

WordPress Wizardry: Tips, Shortcuts, & SEO Secrets for Tech Writers

In this two-hour workshop, you’ll learn how to unleash the magic of WordPress. You’ll learn how to navigate the software, master the editing interface, and tips to create optimized content.

When: 27 January 2018, 8:30 am – 10:30 am

Workshop leaders: Massimo Paolini and Alyson Harrold, Spectrum Group Online, LLC

Massimo loves data. He’s a wizard with Analytics, deciphering trends and interpreting graphs to help clients succeed on the Web. Massimo also has a knack for software, finding tricks and uncovering hidden gems in the quest for efficiency.

Enchanted with words at a young age, Alyson is happiest when creating and wordsmithing. Helping clients shape their story for the Web, she produces SEO magic. By the way, Alyson is no slouch when it comes to data; she can interpret heatmaps and page analytics with the best of us.

Minimalism Workshop – TC Camp 2018

Be More with Less

Minimalists define the minimalism lifestyle as the “intentional promotion of the things we most value and the removal of everything that distracts us from it.” While you may not personally subscribe to this idea, professionally as technical writers, it should be our mantra. In this workshop, Dawn Stevens, shows how to apply the four principle of a clutter-free life to our technical content:

  1. Believe it is possible
  2. Remove the excess
  3. Implement habits to manage your clutter
  4. Slow the accumulation

When: 27 January 2018, 8:30 am – 10:30 am

Workshop leader: Dawn Stevens, Comtech Services

dawnstevensDawn Stevens is the president of Comtech Services, specializing in information development, instructional design, and management consulting. With 28 years of experience, including 17 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.

Chatbot Workshop – TC Camp 2018

Is Your Business Ready for a Chatbot Strategy?

Businesses are putting the cart before the horse! All the hype is distracting, and when the dust settles, and the first layer of the ‘onion’ is peeled, businesses quickly realize the challenge and complexity of creating a chatbot. A chatbot strategy is required to navigate this emerging technology at scale. Learn what is involved in creating a chatbot strategy for your company.

Attendees will:

  1. Learn what is a chatbot?
  2. Learn why everyone should care.
  3. Learn how to validate a use case.
  4. Learn how to build your team, your vendor, and the strategic dos and don’ts.
  5. Understand what’s involved in marketing a chatbot.
  6. Learn how to prepare for post-implementation and iteration.
  7. See a demo of “Aby” a virtual Realtor® assistant.

When: 27 January 2018, 8:30 am – 10:30 am

Workshop leader: Michael Lam, Kaydoh, Inc

Michael Lam, “Chatbot Hero,” is the Founder & CEO of Kaydoh, Inc, a technology real estate company that provides AI tools for Realtors to better extend themselves in a competitive industry.

Michael is also Co-Founder of GoHire, where he was the architect of one of the first virtual recruiting chatbots on Facebook Messenger, “GoBe – the Job Bot.” The bot became the winner of the “Most Innovative Social Media Solution” for the 2017 Recruiting Innovation Service Awards at TATech.