User Experience from Insights to Action
In this interactive workshop, you will learn the “Why” of UX (user experience): Why placing emphasis on the users is fundamental. You will understand users and types of user research. We’ll examine the UX lifecycle from insights to an actionable prototype and to a very useable product or experience. We’ll survey a variety of key UX artifacts such as personas, empathy maps, customer experience maps, journey maps and more.
Workshop leader: Vera Rhoads, Senior Managing Consultant UX at IBM, Adjunct Lecturer at University of Maryland iSchool
Vera Rhoads has been teaching at the University of Maryland iSchool in the MIM program since 2004. Her focus has primarily been usability and user experience. She has been working on optimizing web solutions for large-scale Fortune 500 companies and non-profits (Fannie Mae, AARP, IMF) for 19 years. Vera’s specialties include web strategy and operations, next-generation website evolution, usability, branding, multi-lingual globalization, web content management and search implementations. She is PMP, ITIL and SCRUM master certified and works on enhancing process methodologies into the web development lifecycle.
When: Saturday 9 September 2017, 8:30-10:30 AM