Content Strategy Workshop – TC Camp 2016

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Content Strategy for Technical Communicators

Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy.

In this session, you’ll learn:

  • What types of interactive content we’re creating at Salesforce
  • Why Salesforce moved to interactive content over documentation
  • How a large company changed its content strategy and how customers responded

Presented by: Gavin Austin, Salesforce

When: 23 January 2016, 8:30 am – 10:30 am

About our presenter

Gavin Austin is a principal technical writer with Salesforce and an experienced conference presenter. He started his career as a paperboy. Don’t try to catch him: He’s a 100-mile ultramarathon runner and has thwarted a lion attack in South Africa.