If you publish HTML (in front of or behind a firewall), you need to attend this workshop! Techpubs authors are the customer’s advocate. So if your content is going to the web and is searchable in any way, shape, or form, this session will help you:
- Verify that you’re authoring the right way for your customers. Don’t waste your time (or your readers’) by getting it right the first time.
- Learn how to find out if your customers are searching for what you write.
- Capitalize on the era of “Content Is King” for Techpubs content
Presenters: Massimo Paolini & Alyson Harrold, Spectrum Group
Time: 8:45 AM to 10:45 AM
About Our Presenters
Massimo Paolini uses up-to-date tools to create and implement solid strategies that produce consistent and relevant results. Adept at Web Analytics configuration and data interpretation, Search Engine Optimization and Search Engine Marketing, he makes sense of data needed to drive online marketing performance and generate revenue.
Alyson Harrold leverages her extensive marketing and executive brand communication background. To ensure that companies maintain focused conversations, she creates strategies that engage faithful clients as well as attract new ones. Using Brand Intelligence, she uncovers what transforms satisfied clients into raving fans.[/gc]
Thanks to Single-Sourcing Solutions for sponsoring this class at TC Camp 2014!